Asus hopes to sell 35 to 40 million units of smartphones throughout the 2017's. The benchmark rose about twice that of the previous year Zenfone sold about 20 million units. Although impressed by the ambitious targer still fairly realistic. Because Asus is indeed more productive lately releasing new products.
At the 2017 CES event recently in Las Vegas, USA, Asus released two series of smartphones at once, ie AR and Zenfone Zenfone Zoom. According to the grapevine news circulating Zenfone 4 series will soon launch in the second quarter of this year. So far there are six variants of the family complements Zenfone 3. Each is Zenfone 3 standards, Zenfone 3 Deluxe, Zenfone 3 Ultra, Zenfone 3 Laser, Zenfone 3 Max, and 3 Zenfone Zoom.
Of all the variants Asus Zenfone 3 each has advantages that target markets with different needs. Asus is not random in creating variants of the Zenfone 3. Varian Zenfone Deluxe for high-end, Zenfone Ultra for big-screen lovers, Zenfone Laser to the budget class, Zenfone Max for more battery-powered, and Zenfone Zoom which has a dual camera.
To find out if Asus Zenfone be scored sales to 40 million units, it can be ascertained at the end of 2017 or in early 2018. Asus with different variants and has particularly advantages of each in every variant is expected to Asus will print the target until the end of next year.